“No Regrets” for PVFC when they chose 3r Projects to create RW Executive Suite

The Robbie Williams Executive Suite at Port Vale FC is a high-profile job that 3r Projects are enthusiastic to share with you.

The initial commission was back in 2022, when PVFC’s commercial team presented 3r Projects with a brief to create a multifunctional space for up to 200 people, catering for matchdays, as well as public and private event hire. Working from a blank canvas in the Lorne Street stand, the space offered up fantastic views of the pitch, but was essentially just an open space room on a concrete base, with awkward ceiling heights ranging from 1.5m on one side to 3.5m on the other.

The challenging height restrictions enabled 3r Projects to present a very personalised and bespoke approach to the project creating a unique and functional space with a light and airy industrial theme. Presenting a schematic that utilised space efficiently, detailing positioning of partition walls to house the ergonomic commercial kitchen, toilet facilities for male, female and disabled and the centre piece showstopper of the bespoke bar. Further diagrams detailed fixed and loose furniture, decoration and lighting. Supplemented with a mood board of ideas for the look and “feel” of the suite with an urban interior of exposed architecture, neutral colour palette and led coloured lighting.

Going beyond, paper and samples 3r Projects brought the design to life by presenting a 1m prototype of the proposed bar, to demonstrate the inventive use of contrasting concrete and glass tiles. Further bespoke working was applied to the toilet space and lounge areas.

Industrial elements included the commissioning of a local fabricator who built the dark steelwork for the tables and chairs. Rustic, reclaimed and repurposed were 3r Projects key elements, and included the use of scaffold planks for the tabletops which were burnt and treated with a gloss finish. The fixed seating was built in-situ, with covering applied and underlit with LED lighting, and layout flexibility was created by easily moveable seating at various heights, aiding visibility and maximising the use of functional space on busy matchdays.

Not only does the executive space look incredible but it performs practically too, with new ventilation and air conditioning installed, insulated ceiling, utilities installed for the commercial kitchen, bar and toilets. Energy saving LED ambient lighting was designed and installed with a central control panel to light designated areas dependent on the function of the room.

Ritchie Bates Head of Commercial at Port Vale Football Club states

“Here at Port Vale Football Club we are immensely pleased with the projects 3r have worked on with us over the past few years. They have undertaken some transformative concepts we have requested, putting their work at the forefront of our mission to revitalise the stadium since we purchased in in 2019.

They have been involved with updating our boardroom and main office into welcoming corporate spaces, ideal for staff and guests to the club alike. As well as more creative work such as their remodel of our “Autonet Lounge”.

Their work on Robbie Williams lounge “Robbie’s” is worth a special mention, as something we are especially proud of. The space was completely unused loft space when they began and has been transformed into a truly unique multifunctional theme with an open, industrial theme. The final suite includes a commercial kitchen, built in lounge as well as moveable seating areas and an eye-catching turquoise ceramic brick bar. This space truly makes us stand out from the crowd both locally and terms of national football club event spaces.

In addition to the fantastic outcomes 3r Projects have supplied, it is also worth noting the mutually beneficial collaborative relationship we have grown over this time.”

In conclusion 3r Projects have helped to elevate the experience for executive enjoyment on matchdays, provided a further commercial space for hospitality and hire opportunities at the club and proudly completed the wide scope of this considerable project, using the skills and materials of local tradespeople and businesses. 

Project gallery



duck pin bowling alley

New duckpin bowling alley at Lymelight Boulevard

Local and long-standing client Lymelight Boulevard were totally bowled over by the services of 3r Projects, in their latest leisure venture, Duck Pin Bowling.

3r Projects complete EICR Remedial Work at Market Drayton Town FC

3r projects were the perfect signing to complete EICR remedial works at Greenfields Sports Ground home to Market Drayton Town FC.

Woodland Manor Hotel Bedford

Traditional country retreats are never out of style but when the glass roof of the conservatory restaurant started to leak, 3r Projects came to rescue.

Sectors 3r work in

3r’s extensive experience extends to delivering building design, fit out and maintenance to wide ranging sectors. Buildings in commercial, leisure, residential, education, civic – prisons, defence and aviation, and industrial – including nuclear and chemical, uses. In recent years, the way we work and live has changed, and we have adapted buildings to accommodate that change. From incorporating home offices into apartments, to reworking retail spaces for recreation, or simply providing greater ventilation and more space to make buildings work in today’s world.

What 3r does

At 3r we reimagine, repurpose and refit buildings, transforming them into places people love to be in.  From ground up new builds, to redundant retail spaces, we re-energise buildings to bring them back into productive use by imaginative architectural and interior design matched by clever construction craftsmanship.

Buildings of every imaginable shape and size, used for every imaginable purpose – homes, offices, shops, restaurants, cinemas and hotels. Every room from kitchens to corridors, conservatories to atriums have received our exacting attention. For us, it’s not just about bricks and mortar but utilising up to date methods that encompass every element of the environment, that makes the difference. 3r’s expertise includes modular installations, electrical, security, fibre, CCTV, heating, ventilation and air conditioning, fire alarm and sprinkler systems. Everything that contributes to creating a contemporary environment, fit for the way people live today.

The 3r story

3r, project manage building works from concept to completion. We bring the hands-on capability too. Our skilled, experienced tradespeople take pride in high quality workmanship and outstanding outcomes.

With over two decades building project management under our belts, we’ve built much more than buildings. We’ve built a reputation for reimagining residential, retail and recreational places that people love to inhabit. This has been achieved through reliability, and through relationships built on strong communication and trust, through every stage of our builds and refurbishments.